Founder Coach · Strategic Advisor
A thinking + doing partner who has actually been there. I combine ~25 years as a proven hypergrowth leader with the depth of transformative coaching, to help founders and exec teams lead with clarity and agency.
There is a wealth of advisors, coaches, and leaders—but it's very hard to find someone who combines all three:
For founders wishing to uncover their authentic leadership styles and drive lasting, measurable change. Navigate founder loneliness and co-founder friction, thrive through pivots, and evolve from operator to leader. Depth work grounded in lived startup experience.
Explore coaching →For Seed through Series-C teams looking to build infrastructure that scales. Early-stage GTM infrastructure, multi-dimensional strategic alliances, and monetisation models for data and open source.
Explore advisory →“I needed help in my executive career and moving past a plateau. Udi has a great way of asking the questions that make you stop and think while keeping the conversation grounded in the realities of leadership and fast moving organizations. I left our sessions energized, with more clarity, a few genuinely useful new habits, and a much better sense of where I want to go next.”
Sonja
GTM leader
“After years of building alone, I had a couple of job offers in front of me but I was feeling some doubt about my next move. Udi helped me map these opportunities against my core values, and make a more holistic, confident decision with less internal conflict.”
Ali
CTO / Founder
“Udi really knows what it's like to face the challenges of an early-stage company as an exec and operator, so when I went through rapid change at work I felt very well understood. He also kept a very clear boundary between bringing his own experiences into the room and a coaching presence that helps me find my own solutions.”
Sean
Alliances leader
“Given the fast pace of my technology and media business, it was really valuable for me to have a regular time to pause and reflect with Udi, knowing he understands what it's like to be at this stage of a business and trusting that the emotional depth is there if I need it. I truly appreciated his support in helping me identify my “blind spots,” and since then, the results have helped me accelerate my success.”
Lisa
Founder
Learning a nuanced approach to leadership motivation from a basketball superstar.
Most ISV partnerships die quietly. A candid look at why software alliances underperform — and what actually makes them compound.
The second half: hiring profiles, workflows, and the human judgement that AI still can't replace in early-stage BD.